Data mining for insights

Investigating the data you already have of your customers to unlock the goldmine of insights you are sitting on

Market Segmentation

We developed a tailored segmentation solution for the leading screen advertising supplier in Australia and New Zealand. Using their rewards membership database, we classified cinema audiences based on the movies they watched and their subsequent purchase behaviours from a matched survey – enabling more precise targeting.

We also introduced real-time audience classification, allowing new members to be automatically profiled as they sign up and make online purchases.

We can be your {TARGETING} partners

Bridging data sources together

Bringing multiple sources of data (tracking, NPS survey, media spend) together to create a single ecosystem that helped to unlock a brand’s potential

Mix Modelling

Like many organisations, our client was struggling to find a clear story in a sea of data. Drawing from multiple sources – Brand Tracking, Media Spend, and NPS Surveys – we integrated these insights to uncover how each factor influenced brand performance.

This analysis revealed the interrelationships driving the brand’s future growth and clarified where marketing investment should be focused.

We can be your {OPTIMISATION} partners

Keeping fingers on the pulse of a moving target

Bringing sales data and brand health tracking data together to unlock a brand’s potential by balancing Sales Drivers & Brand Equity Drivers

Sales Modelling

Our client wanted to identify which key drivers within their brand equity model could be leveraged to increase sales at the brand level. Specifically, they sought to determine which drivers had the greatest impact on sales and how long it took for changes in these drivers to translate into sales outcomes.

Our analysis established a clear link between marketing activity, consumer perceptions, and sales performance. It provided a blueprint for prioritising the drivers that deliver the strongest sales results while continuing to build long-term brand equity.

We can be your {GROWTH} partners

Future-proofing your strategy

We elevated the use of tracking data for a major brand in Australia from descriptive to predictive, creating frameworks a breadth of stakeholders use to prioritise efforts in driving various brand and product goals

Structural Equation Modelling

We leveraged the depth of brand tracking data to build predictive models that enhance the effectiveness of brand and communication initiatives. Our analysis identified the optimal pathways to drive purchase intent (a KPI) and provided a simulator tool for predicting purchase intent across various target-setting scenarios.

We can be your {FUTURE-PROOFING} partners

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